Across the industry, stormy economic forecasts have contributed to lower advertising spend, resulting in lower CPMs for publishers. To build and maintain revenue growth in this environment, profitable user acquisition is key, as user growth translates to an increase in served ad impressions and scaled ad revenue. For the “idle games” category, high-value user acquisition can be particularly challenging due to the relatively high cost for valuable users and notably mixed results. Launched in April, Idle Office Tycoon needed to get off the ground as quickly as possible with both effective monetization and user acquisition strategies.

Founded in 2018, and an AppLovin partner for over two years, Chengdu Warrior Games’ recently launched Idle Office Tycoon quickly became a hit on the iOS & Android charts.

Location

Chengdu, China

Company Size

30

Founded

2018

Idle Office Tycoon integrated MAX to power its ad monetization. By leveraging A/B testing and best practices guided by AppLovin’s team of experts, they were able to improve their strategy and achieve incremental revenue gains.

Incremental revenue gains coupled with publisher provided app events enabled AppLovin’s machine learning based user acquisition engine to drive superior results. Idle Office Tycoon was able to decrease the cost of acquiring high-value users while increasing their D7 ROAS targets. As a result, they were able to fuel the growth of their title with AppLovin’s unified UA and monetization solutions, AppDiscovery and MAX.

The newly-launched title quickly moved up the charts to achieve a #8 ranking in “Free Games / Strategy” on iOS.² While up against industry headwinds in a challenging category, they found explosive scale after leveraging AppLovin’s 360° growth approach.

With the goal of optimizing towards D7 ROAS, utilizing MAX in unison with AppDiscovery helped Idle Office Tycoon see an increase of 84% for their D7 ROAS by optimizing for valuable users who are likely to actively engage on their app. At the same time, they lowered the cost of finding these valuable users and saw a 47% decrease in CPP.

AppLovin continues to be their best performing user acquisition channel and surpasses other performance channels.